Friday, 28 December 2012

Holi

"The world is fascinating. People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us. Our goal with this film is to help viewers further appreciate and take notice of the beauty in life & culture that lies within our world...so the next time you notice something that strikes you as interesting, stop for a second, start powering on your camera, think about why it's unique, and snap the shot before you miss it. Life is extraordinary. Embrace it."

 
Holi from Variable on Vimeo.

Credits
Production Company: Variable
Creative: Variable
Post Production/Editorial: The Mill
Directors/Cinematographers: Jonathan Bregel and Khalid Mohtaseb @ Variable
Executive Producers: John Rule and Mike Sutton (@MNS1974)
Producer: Tyler Ginter @ Variable
Line Producer: Viraj Velinker
Phantom Tech: Nick Midwig

The Mill: New York City
Post Production Producers: Dee Allen & Alex Maxwell
Editor: Ryan McKenna
Colourist: Sal Malfitano

Original Score/Sound Design: Salomon Ligthelm - ligthelm.tv 

Special thanks to the risk takers who helped make this job possible:
Rule Boston Camera - for trusting us with their Phantom Flex - Rule.com
Angenieux - for trusting us with their prototype glass - Angenieux.com
--
WeAreVariable.com twitter.com/WeAreVariable hello@WeAreVariable.com

Thursday, 27 December 2012

OVERVIEW

An intriguing perspective of Earth from the outside looking in.

"On the 40th anniversary of the famous ‘Blue Marble’ photograph taken of Earth from space, Planetary Collective presents a short film documenting astronauts’ life-changing stories of seeing the Earth from the outside – a perspective-altering experience often described as the Overview Effect.
The Overview Effect, first described by author Frank White in 1987, is an experience that transforms astronauts’ perspective of the planet and mankind’s place upon it. Common features of the experience are a feeling of awe for the planet, a profound understanding of the interconnection of all life, and a renewed sense of responsibility for taking care of the environment.
‘Overview’ is a short film that explores this phenomenon through interviews with five astronauts who have experienced the Overview Effect. The film also features insights from commentators and thinkers on the wider implications and importance of this understanding for society, and our relationship to the environment."

 
OVERVIEW from Planetary Collective on Vimeo.

Credits
Produced by: GUY REID, STEVE KENNEDY, CHRISTOPHER FERSTAD
Director: GUY REID
Editor: STEVE KENNEDY
Director of Photography: CHRISTOPHER FERSTAD
Original Score: HUMAN SUITS
Dubbing Mixer: PATCH MORRISON
EDGAR MITCHELL – Apollo 14 astronaut and founder of the Institute of Noetic Sciences
RON GARAN – ISS astronaut and founder of humanitarian organization Fragile Oasis
NICOLE STOTT – Shuttle and ISS astronaut and member of Fragile Oasis
JEFF HOFFMAN – Shuttle astronaut and senior lecturer at 
MITSHANE KIMBROUGH – Shuttle/ISS astronaut and Lieutenant Colonel in the US Army
FRANK WHITE – space theorist and author of the book ‘The Overview Effect’
DAVID LOY- philosopher and author
DAVID BEAVER – philosopher and co-founder of The Overview Institute

TECHNICAL INFORMATION
Filmed with Canon 5D Mk ii.
Additional footage from NASA / ESA archives
Duration: 19 minutes
Overview Microsite: overviewthemovie.com/
Human Suits (original score): humansuits.com/
The Overview Institute: overviewinstitute.org/
Fragile Oasis: fragileoasis.org/

Planetary Collective: planetarycollective.com/

Wednesday, 26 December 2012

Remember by Eliot Rausch


remember from Eliot Rausch on Vimeo.

Credits
Director/Editor: Eliot Rausch
Producer: Preston Lee
Executive Producer: Phyllis Koenig + Mark Schwartz
Young Boy: Jonathan Woolsey
Young Girl: Caitland Woolsey
Cinematography: Chayse Irvin
1st AC: Jake Bianco
Steadicam: Brandon Whiteside
Line Producer: Adam Litt
Location Scout: Jeff McSpadden
Composer: Adam Taylor

An Über Content Production
Special Thanks:
Jim Roudebush @ Panavision
Richard Pilla and Tony Blue @ Paskal Lighting Funk Brothers
Help end Alzheimer's @ alz.org

Friday, 30 November 2012

Newcastle's TOP FIVE Places


Here are five of my personal favourite places to go in Newcastle. What are your favourites? Comment below!

Urban Outfitters
No shopping trip is complete in Newcastle without a visit to Urban Outfitters. I think the whole female population of the North East sighed with fashionable relief when it was announced that this fashionista’s paradise was to open in the region.

It is set over 4 floors, if you include the entrance, and is filled full of unique delights. Think oversized chunky knits, statement tees, showstopper dresses and a shoe collection big enough to shake… Your foot at?

The accessory section doesn’t fail either. Vintage trinkets, a bonanza of books, old-school Polaroid cameras and iPad cases galore are just a few treats you might find difficult to keep out of your shopping basket.

The Town Wall
Located on Pink Lane, this Public House and Eatery is a stylish establishment with a modern edge. The Town Wall is perfectly situated in the centre of Newcastle, making it an ideal starting point for any night out.

If you’re looking for a bar with a dash of class combined with homely features and a lively atmosphere, The Town Wall is for you.

ERIC
We all need a change from high-street stores now and again - Newcastle is home to some of the regions most sought-after vintage shops.

ERIC is located on High Bridge (just off Grey St) and houses hundreds of vintage pieces at a reasonable price. The shop is packed with high-waisted denim shorts, fur coats and has flannel shirts aplenty; the perfect hub for those wanting something unique.

Popolo
Popolo immediately invites you in with its stylish retro chic interior, and fantastic array of cocktails. If you’re after a bar with a great atmosphere, you must visit. Popolo is a cross between a New York Bar and an Italian coffee shop. It has quickly become of the city's best hotspots not only for its menu, but for its atmosphere.

Hanahana
Hanahana is the best Japanese Teppanyaki restaurant to situate itself in the North East.  When you first step in to the restaurant you are met with delicious aromas. The restaurant has eight grill stations where diners are seated around whilst Teppanyaki chefs perform an impressive cooking show. If you are brave enough, step up for the egg challeng - catch an egg in a chef’s hats, but be careful not to drop it!

Have you been to any of these places mentioned? Share your experience.

Why not VOTE for your favourite 'Newcastle Secret' on behalf of the Walton Robinson group here.

Sunday, 2 September 2012

Saturday, 25 August 2012

Shark Riders

"Wingsuit base jumper and Italian phenom Roberta Mancino and pro surfer and world renowned free diver Mark Healey share an underwater dream."



Credits
Source: GoProCamera via Youtube
Film by: Andy and Emma Casagrande
Jet Boot Tech: Patriot3 Maritime
Location: Stuart's Cove
Music: Emancipator - "Ares" / American Dollar - "Flood"

Friday, 22 June 2012

Night Skies

Wow, just wow. Possibly the most beautiful and mesmerising video I have ever witnessed in my life. If you are at all remotely interested in astronomy or space then prepare to be amazed...

Note: Watch in HD for full effect


T-RECS - Night Skies from T-Recs (Timelapse Recordings) on Vimeo

Credits
Locations: Dantes View - Death Valley - Yosemite - Plymouth, Indiana
Camera: Canon EOS 7D's x2
Tokina 11-16mm
Tokina 10-17mm fisheye
Music: Michal Cymbalista - Communication

t-recs.org
@T_recs
facebook.com/trecsdd

Thursday, 7 June 2012

MURDER

"Insanity: doing the same thing over and over again and expecting different results" - Albert Einstein

MURDER from Yang Tzu Ting on Vimeo.


Credits
Director: Yang-tzu-ting
Producer: Fan-jui-ting
Designer: Wang-li-ping
Graduation Production
National Taiwan University of Arts
Multimedia and Animation Arts

Wednesday, 16 May 2012

TOPSHOP 10 Years Supporting British Fashion

Look out for my related article in next month's online issue of nocigarmagazine.com



"Karlie Kloss is the model for 'NEWGEN//TEN', Nick Knight's fashion film celebrating a decade of high-street giant Topshop sponsoring the British Fashion Council's NEWGEN scheme. Bringing together the very best of ten years of talent, this fashion film showcases exceptional garments from the one-off collections created for Topshop by some of the greatest of Great British fashion."

Credits
Model: Karlie Kloss
Film by: Nick Knight

Wednesday, 9 May 2012

EXPERIENCE

A trilogy of videos by InfinityList.com. Base jumping, sky diving, planes and helicopters...you name it, it's in there.

You can't watch this without smiling and feeling an overwhelming sense of freedom blended with possibility. Prepare yourself.







Credits
A Video From InfinityList.com
The Cinematic Sports Experience

Chapter 1: Experience Human Flight
"In February 2011, the five times world champions Fred Fugen and Vince Reffett from Soul Flyers were invited to Melbourne to provide advanced 3D coaching to some of Australia's leading Skydive athlete talent."

Chapter 2: Experience Zero Gravity
"There are thousands of people that are exploring some of the most beautiful landscapes in the world. This chapter we will take you to Norway Switzerland and France where people are jumping cliffs as high as 6,000 feet.
Experience Zero Gravity will hopefully provide you with the feeling and the emotion that we feel when we think about the experience of Base Jumping in the most scenic locations of the world."

Chapter 3: Experience Freedom
"We are very proud to be working with the some of the worlds most talented Skydive, Base Jumping and Wingsuit athletes. Our aim through this video is to showcase their work and open the doors for other athletes and filmmakers and provide opportunities for greater exposure. This is The INFINITY LIST Mission and we do it in eight adventure sports categories. It's what we do."

Starring: Ossie Khan, Stephen (Sparky) Baich, Fred Fugen, Vince Refett, Jade Edaj, Pepe Cam, Simon Wandeler, Adrian Acquado, Jeremy Bourne, and Woody
Produced by: Betty Wants In BettyWantsIn.com
In Association with: Melbourne Skydive Centre MelbourneSkydiveCentre.com.au
Shot on a GoPro
Music: Alex Khaskin - "She Is", Alex Khaskin - "Life is Beautiful", Immediate Music – “Surrender To Hope”

Saturday, 28 April 2012

Flying Hair



Credits
Director: Matthew Donaldson
Camera: Jason Berman
Editing: Theo Cook
Production Company: 2am Films
Sound Design: Mutant Jukebox
Hair: Sam McKnight
MUA: Val Garland
Model: Lilly Donaldson @ IMG
Styling: Aurelia Donaldson

Friday, 27 April 2012

Kör / Blind

"We're the most alone while in a crowd. We're bloated the most when there isn't room for yet a toothpick on a table. Our most elder comes into being after oppressing our youngest. And when our youngest is ready to give up a limb, they grow! The safest place are those arms. Insecurity is the name given to love even when love is still present. The one with the most patience will pull teeth, wheras the least patient will drum fingers on a table. While our most faithful will shy to gaze into a mirror, the one yelling "We don't exist" will catch them in the air. Our blind see. The unblind don't even look. While our masters free our binds, those killed for freedom will spit on the graves of those who died for freedom. While the bravest don their armor, our most cowardly will hiding behind a lanky tree. We run to those who scream the loudest. Perhaps it's the silent ones who are suffering more, we cannot know. We hear the most in pure silence. The deafest is the one who talks the most. Those content with less always have a store under the pillow. One who puts palms into another palm will bleed. Widths to heights, heights to widths... The ones with sight are blind, and while our blind are laughing, I get very bored..."



Credits
Dağhan İş _ Yönetmen - Sinematografi - Kurgu - Ses - Müzik / Director - Cinematography - Edit - Sound - Music

Thursday, 26 April 2012

Wednesday, 25 April 2012

Rick Genest - Embrace Everything That Is Different

"I guess the story would have to start at the beginning...before I had any tattoos"



Credits
Production A&O, Artists and Organisation
Camera and Editing: Jens Schwengel
Interview: Jan Joswig
Special Effect Make-Up: Twilight Creations by Tamar Aviv and Anke Schiffl
Styling: Linda Ehrl
Photography: Nadine Elfenbein
Assistent Photography: Daniel Wilkniss
Rico Zombie Boy A.K.A. Rick Genest @ IZAIO models
Music: Walera Goodman

nadineelfenbein.com
theavantgardediaries.com

Abbey Watkins

ILLUSTRATOR: Abbey Watkins
LOCATION: UK, Manchester
INSPIRATION: Music, film, the natural world, past fashions, dreams and utopian worlds









To see more of Abbey Watkins' work visit her blog www.tobaccoandleather.blogspot.com

Wednesday, 18 April 2012

America's Dead Sea

"Deep in the desert of southern California sits one of the worst environmental sites in America—a former tourist destination that has turned into a toxic soup: the Salton Sea.

The sea was born by accident 100 years ago, when the Colorado River breached an irrigation canal; for the next two years the entire volume of the river flowed into the Salton Sink, one of the lowest places on Earth. The new lake became a major tourist attraction, with resort towns springing up along its shores. Yet with no outflow, and with agricultural runoff serving as its only inflow, the sea’s waters grew increasingly toxic. Farm chemicals and ever-increasing salinity caused massive fish and bird die-offs. Use of the sea for recreational activities plummeted, and by the 1980s its tourist towns were all but abandoned.

The skeletons of these structures are still there; ghost towns encrusted in salt. California officials acknowledge that if billions of dollars are not spent to save it, the sea could shrink another 60 percent in the next 20 years, exposing soil contaminated with arsenic and other cancerous chemicals to strong winds. Should that dust become airborne, it would blow across much of southern California, creating an environmental calamity."



Credits
Film by: Jim Lo Scalzo

Monday, 9 April 2012

Aerostat

Guaranteed to make you say 'wow'.

Aerostat from Page Stephenson on Vimeo.



Credits
Film by: Page Stephenson via Vimeo
Music by: Matthew Flook

"SPECIAL THANKS

Jay Cornelius
Zach Smith
Anna Stark
Richard Beardsley
Co O'Neill
Aspen Farer
Courtney Hermann
Dustin Boyersmith
Tom McFadden
Tawny Schlieski
Jessica Beer
Ky "Rocketman" Michaelson"

Tuesday, 20 March 2012

On Assignment in Yosemite

YOSEMITE - ROCK CLIMBING - PHOTOGRAPHY - NATIONAL GEOGRAPHIC - TIGHT ROPING - NATURE - UNITY


On Assignment from renan ozturk on Vimeo.



"As a climber sometimes our biggest job is to try to do justice to the amazing stories of our friends and peers. For this piece I worked with our crew at camp4collective.com to tell thenorthface.com athlete Jimmy Chin's jimmychin.com story as he in turn highlights modern day climbing in Yosemite for a National Geographic feature story.
It seemed so serendipitous to be 'on assignment' in a place that we all cut out teeth as adventurers and which also ended up becoming the namesake of our collective!"

~reo

Camp 4 Collective on vimeo: vimeo.com/camp4collective/videos

Shot on the Canon 5d, L series lenses, kesslercrane.com/ pocket dolly v2 and rodemic.com/ video mic pro.

Music:
Green Button Music
"As The Clock Turns"
"The Museum"
GreenButtonMusic.com

Random Rab
"K'Khana" (Featuring Rigzin)
"The Alienist"
MySpace.com/RandomRabMusic

Tuesday, 13 March 2012

WYE OAK Civilian - Acoustic Version

Wye Oak - Civilian from Hauskonzerte.com on Vimeo.

YOSEMITE in HD

A video collaboration between Sheldon Neill and Colin Delehanty.

Yosemite HD from Project Yosemite on Vimeo.


Credits
This video is a collaboration between Sheldon Neill and Colin Delehanty. All timelapses were shot on the Canon 5D Mark II with a variety of Canon L and Zeiss CP.2 Lenses.

Project Yosemite Website: projectyose.com
Thanks to Dynamic Perception for their motion controlled dolly and continued support!
Dynamic Perception Website: dynamicperception.com
Track: Outro
Album: Hurry Up, We're Dreaming
Artist: M83
Site: ilovem83.com
Publishing: emimusicpub.com
Licensing: bankrobbermusic.com

"This whole project has been an amazing experience. The two of us became friends through Vimeo and explored a shared interest in timelapsing Yosemite National Park over an extended period of time. We'd like to expand this idea to other locations and would appreciate any suggestions for a future project."

Twitter:
twitter.com/SheldonNeill
twitter.com/delehanty

Facebook:
facebook.com/sheldon.neill
facebook.com/delehanty

Behind The Scenes: vimeo.com/35223326
By Dalton Runberg

Saturday, 10 March 2012

Manhattan in Motion

A fascinating timelapse of New York City filmed by MINDRELIC. A true vision of how fast we move around the world's surroundings.

Mindrelic - Manhattan in motion from Mindrelic on Vimeo.


See the original Mindrelic NYC timelapse below

NYC - Mindrelic Timelapse from Mindrelic on Vimeo.


Credits
Video by: Mindrelic via Vimeo
mindrelic.com
twitter.com/mindrelic
facebook.com/MindrelicPhotography
Music: "Lights Dim" from NYC based group called 'The American Dollar'
Gear: Dynamic Perception dolly rig (dynamicperception.com)"The little bramper(thewhippersnapper.com)Canon glass from (borrowlenses.com)
Cameras: One Canon 5D mark II, and two Canon 7Ds

Friday, 9 March 2012

Jacob Sutton's L.E.D. Surfer



Credits
Director: Jacob Sutton
Snowboarder: Will Hughes
Executive Producer: Grace Holbrook
On Set Producer: Warren Buckingham
Snowboarding Camera Operator: James Sweet
Second Camera Operator: Mike McDuffie
DIT: Mike McDuffie
Set Design & SFX: Flatcat Consultancies & Jake Sutton
Offline Editor: Julian Fletcher
Colour Grade & Flame Work: Rushes
Music Composition: Shervin Shaeri @ Mutant Jukebox
Source: nowness via Youtube

Sunday, 19 February 2012

MULBERRY The Del Rey Bag

The LANA DEL REY buzz has just gone to another level now MULBERRY have named their new bag in honour of the singer.

"I love the design, a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me," said Lana.

The Del Rey embodies vintage chic and classic Mulberry features like the postman's lock. The bag will not be available till May but here is a preview of the different styles that you could get your hands on.







Credits
Image source: http://abimarvel.com/2012/02/19/mulberry-lana-del-rey/
www.mulberry.com

Friday, 10 February 2012

The Tsunami and the Cherry Blossom

A stunning trailer of the very emotive ACADEMY AWARD NOMINEE The Tsunami and the Cherry Blossom.

Director Lucy Walker captures the horror, pain and suffering of the tsunami that took the lives of thousands in Japan on March 11th 2011 - a visual poem of loss that shares the ephemeral nature of life and the healing power of the cherry blossom.



"The plants are hanging in there, so us humans better do it too."

Credits
Director: Lucy Walker
Director of Photography: Aaron Phillips
Editor: Aki Mizutani
Music: Moby
Producers: Kira Carstensen & Lucy Walker
Executive Producers: Tim Case & Charles V. Salice
Associate Producers: Charleen Manca & Nicole Visra
Source: Youtube via 'TsunamiBlossom'

Monday, 6 February 2012

MARNI at H&M Directed by Sofia Coppola

SOFIA COPPOLA directs H&M's latest campaign for Marni. Set in Marrakesh and Morocco, Coppola manages to capture fashion in her true filmic style of romance and feminity.

"Marni at H&M is available in selected stores and online on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012."


See both the campaign film and behind the scenes footage including interviews with Sofia Coppola.





Credits
Director: Sofia Coppola
Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Featured song: "Avalon", by Bryan Ferry.

Friday, 3 February 2012

TRUE BLUE by Eric Ray Davidson









Credits
Photography: Eric Ray Davidson
Styling: Joseph Episcopo
Designers: Basile & Pape, Dolce and Gabanna, Alexis Bittar, Phillip Lim, Betsy Johnson, Prada

http://www.ericraydavidson.com

Wednesday, 25 January 2012

Art Prints by Scott French Studio








Credits
Art by: Scott French Studio

To buy or see more of Scott French Studio's work visit http://society6.com/artist/scottfrenchstudio

Tuesday, 24 January 2012

Art Prints by ALI GULEC










Credits
Art by: Ali Gulec

To buy or see more of Ali Gulec's work visit http://society6.com/artist/aligulec

Keaton Henson - Charon

"And there'll be coins on my eyes
There'll be coins on my eyes
To pay Charon
before I let you near my son"




Credits
Directors: David Wilson, Keaton Henson, John Malcolm Moore
Producer: David Wilson
Written by: Keaton Henson
Cinematography: Brian Fawcett
Camera Assistants: David Agha-Rafei and Roland Philips
Jib Operator: Stefan Zambinski
Puppet: Jonny Sabbagh
Runners: Jimmy Patrick and Jessie May Peters
Edited: Nikki Porter
Colouring: James Bamford at The Mill
Sound Design: Joe Henson

davidwilsoncreative.com
keatonhenson.com
johnmalcolmmoore.com

Thursday, 19 January 2012

GARETH PUGH for MAC

"Gareth Pugh's collaboration with M∙A∙C Cosmetics embodies the essence of the designer's futuristic aesthetic with primal shades and couture packaging. Share in this daring designer's unique universe in a film created by Gareth Pugh with Ruth Hogben and then shop the limited edition collection at http://bit.ly/GarethPughforMAC."



Credits
Film by: Ruth Hogben
Designer: Gareth Pugh
MUA: MAC Cosmetics

Wednesday, 4 January 2012

Why Do The Sixties Keep Coming Back?

By Lisa Cowell

More than fifty years have passed since the Sixties began to swing, changing the arts, society and fashion for good.

So you would think fashion might have caught onto a new era of groundbreaking fresh style. That is not the case.

Everywhere you look you see 1960s fashion still gracing our streets. Look into your own wardrobe and I challenge you not to find a pair of knee high boots or a classic shift dress.

Fashion Week’s around the world are almost saturated with sixties style every year. You cannot avoid the occasional animal print or skin tight legging on the catwalk.

Look at this year’s Autumn/Winter fashion, high street shops are bursting at the seams with faux fur coats and leopard print garments.

Why do the sixties keep coming back in fashion?

The constant reinvention of an era is nothing new to the fashion industry, English author Geoffrey Chaucer once said: "There’s never a new fashion but it’s old."

Chaucer could never be more accurate. In the early 20th century Dior’s 'New Look' introduced the 'waspie' waist which was an imitation of Queen Elizabeth I’s heavily cinched waist line, a look which has again been revived by celebrities like burlesque artist Dita Von Teese.



Over a century women have struggled to be equal, but in that time fashion has responded to social changes.

Post World War I saw the introduction of equal rights for women. Many cut their hair short in a political statement and started to openly wear make-up.

Women were blurring the lines between their male opposition proving they can work in factories and hold their own in times of anguish.

This was one of the first acts of female liberation that would be a stepping stone to future movements.

Mass production was now in full swing after World War II and Coco Chanel was the big name in fashion with her signature tweed suits and the birth of the 'little black dress'.

Coco Chanel once said: "Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape."

Fashion transformed after the war and it was all about complimenting the feminine physique.

Writer Fred Davis, Fashion, Culture, and Identity, mentions how even attitudes were changing in a want to be fashionable, he said: "The Great Depression that followed seems to have contributed a perverse luster to its chic allure."

After the Second World War soldiers were coming home to their partners, getting married and starting families which sparked the baby boom.

The post war baby boom saw an influx of young adults making their mark on the 60s. They had money to spend, class divides were at a low and there was a demand for a new funky fashion.

Author Hilary Fawcett explains the allure of the 60s, she said: "The period is one of high modernity, optimism, innovation as represented in the expanding media and commodity culture of the era."

Music was more influential and rebellious than ever before. Bands like The Rolling Stones and The Who were the children of the baby boom with new ideas, fashions, and did it all with a Rock n' Roll attitude.



Author Sean Egan, The Rolling Stones and the making of Let it Bleed, writes about the Stones in the sixties: "It was the year when the establishment of Great Britain decided to break the band who epitomised and figure headed a counter-culture that was threatening the censorious and authoritarian values of the old order."

By the mid 60s new freedoms were coming into power. The contraceptive pill was introduced, homosexuality was legalised and feminism was fighting hard.

A generation was experiencing a new wave of modernity. Drug use was becoming more frequent, people were more sexually liberated and fashion was making its stamp on the world.

The introduction of the department store was a leader on the high street for fashion but British designer Mary Quant introduced a whole new shop in 1955...the boutique.

In the book The Face of Fashion, Jennifer Craik said: "In 1964, Courreges launched his 'space age' clothes and Mary Quant her pop clothes. Both collections offered a new look for teenagers and young people."



Quant wanted the unconventional look in her clothes, accessories, and shop window.

Her shop window was famous for its quirky mannequin poses and 'most up-to-date hair cuts'.

She could give young people cheap 'throwaway' fashion; mass produced clothes that could be sold at an affordable price.

Craik describes fashion as 'no longer elite' making fashion available to all classes.

Writer Samantha Bleikorn, The Mini Mod Sixties Book, said in her book: "For young women, the rebellion against the hobbling effects of long skirts and stiletto heels that had been key parts of the haute couture that ruled fashion for as long as any teenager or twenty-some-thing could remember."

Youth culture was breaking old conventions and designers like Mary Quant were taking notice.

Her boutique, Bazaar, sold everything from vest dresses to feather boas and colours of metallic’s to lustrous primaries. She described her boutique as a 'little shop with funky clothes' and it would instantly catch on.

In the late 50s and early 60s a group called the 'Chelsea Set' emerged. They were young trendy females who embraced the fashion scene.



An article in the Independent interviews Diana Melly, a past employee of Quant’s, she said: "Mary was the undisputed queen of the "Chelsea Set". Bazaar was one of its main meeting places. That was part of the reason why I wanted to work there."

Bazaar was not the only boutique around; Biba was one of the biggest shops of London in the 60s. It was full of psychedelic patterned clothes with tiny waists.

The tiny waist phenomenon was pastiche of the Elizabethan times but is more fitting to the waif like models females were aspiring to be like in the 60s.

British model Twiggy is a mod symbol of the sixties who had a waif like frame that rejected the usual womanly figures that were seen before in the media like Sophia Loren and Betty Grable.

Author Hilary Fawcett explains how she succumbed to the fashion ideals of the 60s, she said: "In looking at photographs of myself through 1960s I see the process of shrinking from a voluptuous fourteen year old to a very skinny eighteen year-old.



"I was not alone and the cult of excessive thinness was all pervasive. This was the first generation of young people for whom fashion models had succeeded actresses and royalty as the defining female type."

The obsession to be thin and fit unattainable ideals is just like today’s society. We are constantly bombarded with edited images of beautiful models in magazines selling the latest fashions.

Modern day supermodels like Kate Moss and Agnes Deyn share the same waif like androgynous features of 60s model twiggy.

This was a popular look throughout the 60s that even Andy Warhol’s muse Edie Sedgwick took on.

The IT girl turned actor embodied everything fashion and was a face of new wave art.

Futurism and geometric patterns were everywhere in fashion, art, and architecture.
Pop Art was a new and controversial movement that caught on in the industry by artists Andy Warhol and Roy Lichtenstein.



Author Jill Condra (2008) said: "The 1960s saw an explosion of styles in art...Optical Art.

"The most famous example of Op art crossing over into fashion was the Mondrian dress designed by Yves Saint-Laurent in 1965.

"He took popular blocky paintings of twentieth century Dutch painter Piet Mondrian and basically wrapped them around the female form in a simple shift dress."

Sixties fashion is easy to spot. Leather knee high boots, miniskirts and tiny shifts dresses almost saturated swinging London’s youth culture.

An article on BBC.co.uk by Steven Bannon talks about how the media perceived the new changes in the sixties, he said: "The Pill and the miniskirt seemed to promise some kind of utopia, providing the maximum of temptation with the maximum of opportunity."

Women weren’t afraid to take a risk with make-up and false lashes, emphasising their femininity more than ever.

Come the 16th century people were branded 'shameful' by wearing outdated clothes just like how it is today in our fashion conscious world.

In the 60s feminism was strong and many women protested against fashion as they saw it to be 'restricting' and 'constructing' a false version of femininity.

In the book Fashion as Communication, Malcolm Barnard said: "According to Evans and Thornton, in the late 1960s and early 1970s 'the entire package of fashion was condemned by feminists'.

"Fashion and clothing were seen as constricting and that had to be escaped from or got out of."

But where there was protest there was rebellion.

One of the most memorable and 'outrageous' shops of rebellion in the 60s was Vivienne Westwood’s, SEX.



It was a place for punk clothing visited by bands like The Rolling Stones to promote their rebellious image by waiting paparazzi.

Musicians made the Mod and Rocker fashion popular which is still worn by young people today. The Beatles were all about the Mod look with trendy haircuts, smart shirts, and khaki parker coats.

Shari Benstock, On Fashion, talks about how clothes once thought of as 'poor' were now fashionable: "The 1960s exhibited a massive attempt to overthrow the cultural codes of the past, and fashion became an important element of the construction of new identities.

"Antifashion in clothes and attire became fashionable, and the subversion of overthrowing of cultural codes be a norm."

Today bands like Oasis and Blur are almost a tribute replication of the Northern working class generation of the 60s, still embracing the longer haircuts and classic Fred Perry T-shirts but with denim drainpipes.

The popularity of rebellion, music and fashion in the 60s complimented each other perfectly and has been created and modified by a modern society that has been inspired by the most influential decade in a century.

But the image of the 'swinging sixties' that is perceived in the world is not all what it seems.

Author Stella Bruzzi, Fashion Cultures, says: "The landscape of fashion in the twentieth century was mediated by film, photography and the fashion press."

Most of the blame for these idealistic 60s images of sexual promiscuity, drugs and rock n' roll was all controlled by the media into something desirable and worth profiting from.

Hilary Fawcett says how the 60s was more of a 'fantasy' than reality: "The fantasy of the 1960s as a period of free love, equality and pain free hedonism feeds in to the way in which these fashions are consumed."

It is certain the media shaped the 60s into a desirable decade that would in turn make the industry money but it could be said that the media simply highlighted what the public wanted to see.

Sixties magazines like Honey and Roxy were dedicated to fashion like our modern day Look magazine or Glamour.

Much like newspapers and films the public in sense control what is seen. Readers and viewers buy into mass production of what it is they desire and in turn companies respond to their audience’s wishes.

In the 21st century mass production has never been more popular with shop like Primark and Topshop. It is because of the public’s buying habits that 1960s fashion keeps repeating itself.



Jean Baudrillard (1993) says fashion is always retro and it is simply 'an immediate and total recycling of past form'.

We succumb to the 1960s ideals, changes and adopt it into our lives.

The 60s was a time of female liberation and finding freedom to express yourself on many levels which continues more than ever to this day but we think more in 'codes' of what message we are trying to project in our clothes.

Present young generations are probably unaware of how heavily influential the 60s is to music and fashion of today.

Without every small but important step from the Great Depression to the Post War Baby Boom we may have seen a more conservative, repressed 1960s.

Instead, the new wave youth culture of the 60s left a legacy of modern day liberated generations who share an ode to the swinging era and celebrate it in pastiche fashion.

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