SOFIA COPPOLA directs H&M's latest campaign for Marni. Set in Marrakesh and Morocco, Coppola manages to capture fashion in her true filmic style of romance and feminity.
"Marni at H&M is available in selected stores and online on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012."
See both the campaign film and behind the scenes footage including interviews with Sofia Coppola.
Director: Sofia Coppola
Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Featured song: "Avalon", by Bryan Ferry.